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Selling Your Own Car

Bringing every way to sell a car into one flow, and a vision that shaped the roadmaps after it.

Pieces of the selling flow around a car on a yellow brush stroke: vehicle details with edit links for colour, interior, transmission and emissions; empty photo slots; the camera template for the driver's side front; five photos added and reordered to put the best first; and an All done! Congratulations! message with confetti.
Chapter 1. Context

Most buyers have a car to sell

80% of people buying a car on AutoScout24 also have one to sell, yet fewer than 20% of them were using our selling options. For a marketplace, every one of those cars is supply going somewhere else.

I was tasked with unifying our selling flows, and with creating an inspiring visual direction for where they could go next: one that would shape roadmaps and give the rest of the UX team a reference to design towards.

Chapter 2. The problem

Choosing before you know

Sellers had to decide up front how they wanted to sell: list their car privately, sell it to a dealer, or just find out what it was worth. Each choice led into its own separate flow.

But most people can’t pick the right route until they know what their car is worth and how much effort each option takes. We were asking the hardest question first, before giving them anything back.

Chapter 3. Design

One flow, built around the seller

To understand sellers’ context, I tested multiple concepts with them before settling on a direction.

The vision brings every route into one flow that starts with what sellers want first: a free valuation in three steps, with a price range and how much demand there is for their car. From there, they choose how to sell, with a free listing to get the best price, or DirectSale to sell to a local dealer as soon as tomorrow.

Creating a listing is designed for where it actually happens: at the car, on a phone. Scanning the VIN fills in the car’s details, clear steps run from photos to contact details, and a camera template guides each photo, angle by angle. Photos are reordered to put the best first, and condition is rated against real examples of dents, scratches, tears and stains.

Sell your car for free with AutoScout24: find out what your car is worth with a free valuation in three steps, get the best price with a free listing seen by millions of buyers, or sell tomorrow with DirectSale by booking an appointment with a local dealer. A yellow Get started button sits above the app's tab bar, with Selling selected.
One starting point for every seller, whichever way they sell.
Your listing: ‘Head out to your car, and we’ll get started.’ A vertical progress line runs from vehicle details through photos, condition, spec and equipment, description, price and contact details, with a link to top tips and an Add vehicle details button.
Listing creation, designed to be done at the car.
Find your car, three steps until the valuation: scan the VIN, usually visible through the windscreen, shown with a photo of a VIN plate circled in yellow. Buttons to scan the VIN number or enter car details manually.
Scanning the VIN is the quickest way in, with manual entry as a fallback.
Your car, two steps until the valuation: ‘Great news, we found your car’, an Audi A3 Sportback 1.2 TFSI on a yellow brush stroke, with its year, fuel, colour and VIN, and a ‘Not your car?’ link.
The car is found from its VIN, ready to confirm.
Here’s your valuation: a yellow price curve from €11,898 to €12,987, based on the average price of similar cars on AutoScout24. Demand for your car is High, four of five flames, and cars like this usually sell in 1 to 2 weeks. A Create your ad button below.
A price range and the demand for their car, before they commit to anything.
Your listing, with vehicle details ticked off and photos as the current step: ‘Ok, let’s take some photos’, a link to tips for the best photos, the remaining steps through to preview and publish, and a Take photos button.
Clear steps, each with help on hand.
The camera, held in landscape: a white outline of a car to line up with, labelled Driver’s side front, the hint ‘Move your camera to fit the template’, a shutter button, a flash toggle and Skip.
A camera template guides each photo, angle by angle.
Add photos: 11 photos added, in a two-column grid, with the message ‘We’ve reordered them to put the best first’ and a Next button.
Photos are reordered automatically to put the best first.
Condition: ‘Did you notice any dents, or scratches?’ Example photos of a scratched wheel arch and a cracked rear light, circled in yellow, above a Worse to Better slider set to ‘Some defects: some dent removal and/or paint repairs required’.
Condition: ‘Did you notice any tears, or stains?’ Example photos of worn leather seat stitching and a marked door handle, circled in yellow, above a Worse to Better slider set to ‘Some tears or stains: minor tears, holes or removable stains’.
Condition is rated against real examples, not guessed.
Your listing, with every step ticked off from photos through condition, spec and equipment, description, price and contact details, and preview and publish as the last step: ‘Final check, time to preview your listing’, with a yellow Preview your listing button.
A final check before the listing goes live.
Create an ad: ‘All done, congratulations!’ A photo of the car with a yellow tick, a note that final checks are under way and an email will follow once the listing is online, and buttons to go to your garage or share the listing.
Done, with a next step to share the listing.
The prototype. Click through it here, or open it in Figma.
Chapter 4. Impact

A direction the team built towards

The vision did the job it was made for. It unlocked roadmaps for selling, and became a design reference the wider UX team drew on in their own work.

Features from it have since rolled out successfully in the product.

Want the full story?

Want to go deeper? I’m happy to walk you through the work, the decisions behind it and what I’d do differently.

sayhi@alitaylor.nl

© 2026 Ali Taylor