B2B tools
Business users are experts in their trade, and they notice when a tool wastes their time. I love the close feedback loop, and giving business users the kind of quality experience consumers usually expect.
Ali Taylor ยท Product design lead
A problem solver for products and the teams behind them.
I'm Ali, a design leader in Amsterdam. My career has been about building products, and today I lead a design team at AutoScout24. In products and in teams, I'm drawn to the same thing: finding the real problem and solving it well.
Selected work
Multi-Brand Design System
Scaling a multi-brand, code-synced design system without a dedicated team.
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Dealer Pricing Insights
Turning a manual research chore into an in-context pricing signal.
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Selling Cars Across Europe
A real market opportunity, a test of scale, and what it taught us about demand.
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Three things on my desk
AI workflows and design systems
UX teams are transforming through AI, but it's easy to lose what makes us important: user focus. Working with my UX team, I'm excited about exploring how these systems can superpower a design team, not replace it.
Running teams
Good teams need a high bar, honest feedback and someone clearing the way. I coach, hire and remove blockers, and I love still getting my hands dirty now and then.