I'm Ali, a design leader in Amsterdam. My career has been about building products, and today I lead a design team at AutoScout24. In products and in teams, I'm drawn to the same thing: finding the real problem and solving it well.
A real market opportunity, a test of scale, and what it taught us about demand.
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Turning a manual research chore into an in-context pricing signal.
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Scaling a multi-brand design system through a shared contribution process, and getting it ready for AI agents.
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Bringing every way to sell a car into one flow, and a vision that shaped the roadmaps after it.
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I love the puzzle of a product where buyers and sellers both need to win. At AutoScout24 and Booking.com I’ve designed for both sides, from people looking for their next car or hotel to the dealers and hoteliers serving them, in markets all over Europe.
UX teams are transforming through AI, but it's easy to lose what makes us important: user focus. Working with my UX team, I'm excited about exploring how these systems can superpower a design team, not replace it.
I raise the bar by working alongside designers, not above them: pairing on hard problems, giving honest critique and setting standards that make good work the default.
Want to go deeper? I’m happy to walk you through any of these case studies, the decisions behind them and what I’d do differently.
sayhi@alitaylor.nl© 2026 Ali Taylor